Balanced centricity: a joint institutional logic within open collaborative ecosystems

نویسندگان

چکیده

Purpose This paper aims to examine the change of institutional logics in actors’ practices within crowdfunding platforms, seen as open collaborative ecosystems. Design/methodology/approach The research follows an abductive approach, wherein data collection and analysis, search for complementary theories, constitute parallel iterative processes. A main case study was carried out, complemented by expert panel. Findings Balanced centricity (BC) logic platforms delineates (aims, resources behaviors) into four issues: development community; overcoming resource limitations; changing roles actors; co-creation mutual (societal) value. Research limitations/implications context limits results. COVID-19 crisis put all actors medical field extreme situation which they had maximize their potential achieve a common aim. Once has passed, further should address whether BC is maintained logic. Originality/value offers unique perspective on that impacts

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ژورنال

عنوان ژورنال: Journal of Business & Industrial Marketing

سال: 2022

ISSN: ['2052-1189', '0885-8624']

DOI: https://doi.org/10.1108/jbim-12-2021-0572